AI-first reality: AI summarizes your brand before people click.

Dominate Search in 2026
Google, AI Overviews, and ChatGPT

We help local, national, and ecommerce brands earn visibility in classic search and AI-generated answers using AI-first SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).

TLDR

Valid as of Jan 7, 2026
  • • Rankings still matter, but citations and summaries are swallowing clicks.
  • • AI picks sources that are clear, consistent, and low-risk to quote.
  • • We fix structure, entities, and trust signals so your site is easier to cite.

Shortcut key for decision makers: Clarity beats Cleverness.

Table of contents

Jump to sections

AEO vs GEO vs AI-first SEO

These terms get abused. Here are the working definitions we use in implementation.

AI-first SEO

Optimize for classic results and AI answers. The baseline is clarity, retrieval formatting, and trust signals.

AEO

Make your page the best extractable answer to specific questions. Great for snippets and zero-click.

GEO

Improve citation likelihood in generated summaries by building authority and consistent entity signals.

Plain English: AEO is about being the answer. GEO is about being cited while the answer is generated.

Not a fit if

  • • You want mass AI spam pages to game rankings short term.
  • • You want a single trick instead of a durable system.
  • • You are only looking for paid ads management.
  • • You are not willing to clarify offers, services, and claims.

We do the opposite: clarity, structure, and trust. It compounds slower than hacks, and it lasts longer.

Quick self-check: if a stranger asked your site, "What do you do, who is it for, why trust you?" would they get the answer in under 10 seconds?

What we do

Practical execution. No magic. We make your site easier to crawl, easier to extract, and easier to cite.

AI-first technical and on-page SEO

Improve crawlability, internal linking, content structure, and performance. Make key pages unambiguous and answer-ready.

GEO: Generative Engine Optimization

Build entity consistency across your site and off-site footprint so AI systems recognize you as a reliable source.

AEO: Answer Engine Optimization

Turn your expertise into extractable answers with TLDR blocks, mirror questions, and clear step-by-step sections.

Before we start: clarifying questions

These reduce scope confusion and speed up results. If you can answer these, we can build a focused 90-day plan fast.

Offer and positioning

  • • What is your primary service or product that drives revenue?
  • • What is the highest-margin offer you want to lead with?
  • • What do you want to be known for in one sentence?

Sales and operations

  • • What counts as a qualified lead for you?
  • • What areas do you serve and where do you refuse work?
  • • Do you have capacity limits or seasonal constraints?

Trust and proof

  • • What proof exists that we can cite: reviews, case studies, credentials?
  • • What claims are you not comfortable making publicly?
  • • Who are your top 3 competitors?

Tech and constraints

  • • What CMS is the site on and who controls deployment?
  • • Any compliance constraints: medical, legal, financial, brand rules?
  • • Are there existing pages we must not change?

You do not need perfect answers. We just need enough clarity so AI systems do not misclassify what you do.

Our 90-day AI visibility process

The core rule: if a model has to guess, it often chooses a safer competitor. We remove the guessing.

1) Baseline and entity audit

We map your footprint: website, maps, reviews, citations, and AI-visible surfaces.

2) Opportunity and competitor modeling

We identify which questions, intents, and competitors win citations in your category.

3) Retrieval formatting and structure

We add TLDR, featured facts, mirror questions, and clean sectioning that reduces ambiguity.

4) Schema and technical hardening

We implement JSON-LD, internal linking, performance work, and canonical signals.

5) Publish, measure, iterate

We track what appears in AI answers, refine clarity, and update as platforms change.

Proof and trust signals

No fake testimonials. No invented numbers. We rely on verifiable surfaces and consistent entity data.

Google presence

Maps visibility, reviews, and listing integrity.

View listing

Entity clarity

Definitions, consistent claims, and extraction-friendly structure.

Technical validity

Schema, indexability, and performance hygiene.

Common AI search questions

Prompt-first on purpose. This is how people search now, and how AI systems parse intent.

How does AI decide who to cite?

AI favors sources that are easy to extract, consistent across the web, and low-risk to quote. Structure reduces uncertainty.

Why do some brands rank but never show up in AI answers?

Ranking can happen without extraction-ready answers. Citation often requires definitions, structured blocks, and trust signals.

Does AI visibility replace SEO?

No. Technical SEO and authority still matter. AI visibility is an added layer that rewards unambiguous answers and consistent entities.

Want a free AI visibility snapshot?

See where you appear (or do not) in AI summaries and high-intent SERPs, plus 3 concrete fixes.

FAQ

Do you only work with clients in Boston?

No. We partner with clients across the U.S. We combine local execution with AI-first frameworks that scale.

What is the difference between AEO and GEO?

AEO focuses on being the best extractable answer to a specific question. GEO focuses on being cited inside generated summaries and conversational answers.

How long until results?

Most campaigns show measurable progress within 3 to 6 months depending on competition, baseline, and implementation speed.

Do you do paid ads?

This page is about organic visibility and AI answer eligibility. We can coordinate with your ads team, but we are not positioning this as ads management.

Changelog

  • 2026-01-07: Added TOC, share buttons (including Pinterest + email), reading progress bar, and clarifying questions section.

Last updated: Jan 7, 2026.