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OK, let’s use an analogy here. Imagine that you have a business in a large city, on the busiest street (you may already have this) and you have the biggest building with the biggest sign for whatever business you may be in. Do you think people would notice you? Alright, now people may notice you BUT……
NOT everyone on that street is looking for your type of business. Some may be looking for widgets, some for plumbers, some for a restaurant and most are just casually passing through trying to get where they need to go. But in this big city called Google the streets are very specific. If your looking for a plumber you turn left down this unbelievably long street called plumber street, where you could drive seemingly forever and find plumber after plumber after plumber.
How long would you drive looking for a plumber if there were so many options? Well, in the city of Google most people won’t drive by the first ten plumbers they see, unless, the first ten plumbers were already so busy that they couldn’t accommodate you in a timely manner.
Most people will not get past the first page of Google before they find what they need. If you want to be at the beginning of the street you need to optimize your website for the search terms that will get buying customers knocking down your door.
Our local SEO service in Boston studies your business and finds the key buying terms that customers use to find goods and or services that your business offers. Then, with laser like focus we will optimize your website to get those key buying terms to be the most relevant thing that Google sees when it is scouring the web for content. This is done by adding high quality content to your website and also by adding high quality content to other websites that will refer Google back to your site. This technique is known as On-Page SEO (yourwebsite) and Off-Page SEO(other websites pointing to yours).
Well, that’s about as technical we’re going to get in this article. But there will be much more to come.
Check out our other article on Boston SEO Services
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