Does My Company Show Up in Generative AI Search?

Featured Snippet: AI platforms like ChatGPT, Google SGE, and Siri are replacing traditional search methods — but most businesses remain invisible. With AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), you can ensure your company is featured in AI-generated answers.

AEO vs GEO: Understanding the Difference

✅ What is AEO?

AEO focuses on optimizing your content so that AI platforms can present it as a direct answer to user questions.

• Q&A format: Content structured around questions and answers.
• Concise summaries: Begin with clear responses (1–2 sentences).
• Structured data: Use schema, headings, and HTML to organize content.

✅ What is GEO?

GEO ensures your brand is cited in AI-generated summaries, making your business a recognized authority.

• Entity optimization: Use schema to define your business entity.
• Topical authority: Provide comprehensive, expert-level content.
• Trusted citations: Aim for mentions from reputable sources.

Why Generative AI Visibility Matters

As more people rely on AI for answers, your business needs to be part of the narrative. Here’s why it’s vital:

• 📈 AI is becoming the primary search interface for users.
• 🛡️ If your business isn’t cited, you're left out of critical decision moments.
• 👁️ AI mentions increase brand credibility—even without clicks.

Traditional SEO vs AI Search

Traditional SEO focuses on ranking websites in search engines. In contrast, AI search prioritizes answers drawn from optimized content sources.

5 Steps to Appear in AI Search

1. Research Questions:
   • Use tools: Google People Also Ask, ChatGPT, AlsoAsked.
   • Create content that answers real customer queries.
2. Use Schema Markup:
   • Add FAQPage , LocalBusiness , WebPage JSON-LD.
   • Helps AI understand and index your content correctly.
3. Claim Directories:
   • Complete profiles on Google My Business, Yelp, BBB.
   • Ensure name, address, and phone (NAP) consistency.
4. Write for Both Audiences:
   • Use clean, semantic HTML (headings, bullet lists).
   • Keep paragraphs short and scannable.
5. Get an SEO-AI Audit:
   • Boston SEO Services provides a free audit to identify your AI visibility gaps.

How Boston SEO Services Helps with AEO + GEO

We’re a Boston-based agency helping businesses across the U.S. optimize for both answer and citation-driven AI visibility.

Our AEO Services

• Develop Q&A and how-to content
• Install FAQPage and WebPage schema
• Optimize content for generative search platforms

Our GEO Services

• Perform brand entity optimization
• Create citation-worthy content
• Monitor generative search mentions

Frequently Asked Questions