Google Is Getting More Aggressive With Its Chrome Browser SSL Warning
If you haven’t seen it yet it’s almost a guarantee that you will be seeing this warning come July 2018. Google has announced on February 8th, 2018 that it’s Chrome Browser update will mark more non-SSL sites as not secure.
What This Means For Your Business
The main thing that this means for your business is that your website visits/bounce rate is going to increase dramatically because once a visitor sees this warning they are most likely going to leave right away. Also when Google is pushing something it usually has implications on the search rankings so I suspect that this update will. Just imagine what your visitors will do when they see this warning.
How To Fix The Not Secure Warning In Chrome
Fixing this issue will vary depending on your hosting provider and the complexity of your website. For a smaller website, the fix can be fairly easy and many hosting companies will sell you an SSL certificate for under $100 per year. There are also some free ways to fix this by using Cloudflare for your SSL. The price for Cloudflare starts at $0 per month and will probably be sufficient for most smaller websites.