The Personal training and fitness industry is estimated to increase by 24% between 2010 and 2020. Although this business industry is growing in the need for personal trainers is increasing there’s also an increase in competition. One of the best ways to acquire new clients is through free traffic from the Google search engines this organic traffic and drive targeted customers to your website. SEO for personal training website is a great way to take your website and put it in front of the people searching for your services. Let’s take a look at personal training SEO in some ways that you can improve your website and it’s organic traffic.
One of the best ways to get clients offline is by networking and just letting people know that you are a personal trainer and you’re open for business. This includes even letting family members and friends know what you do, they may not directly need you as a personal trainer but they may know somebody that they can refer to you. This brings up the next way of getting personal training clients offline. Referrals from family members and friends are great but there are also other ways to get referrals you could stop by and talk to people that manage or own gems because a lot of gyms allow personal trainers to work there and it’s a win-win. Another good referral source would be the dietitians and diet centers because they are dealing with people that are looking to get healthy and change their body shape.
We talked a little bit about the ways to get clients online and one of the best ways is with free traffic from Google using doing organic search engine optimization. Getting a website in front of people that are looking specifically for what you do is like putting your business on one of the busiest streets in your city. The first part of organic SEO is good keyword research you need to know what people are searching for so you can figure out what to optimize your website for. One good free tool for this is Google’s own Keyword Planner. Once you find some good traffic keywords the next thing you want to do is look at your competition for each and every one of those keywords it could be different every search term so you want to look at that and see what websites rank well and Google already and then basically emulate what they are doing. Right now this is just an overview of how you do personal training SEO but we will get into more detail as time goes on.
Aside from referrals and organic SEO there are other ways to promote your business also you can use paid advertisements such as Facebook ads and Google AdWords. Also, direct Mail advertisement and do Mass mailings in your city. These forms of advertisement really need specialized knowledge it’s easy to set up a campaign in AdWords on Facebook or even Direct Mail but you can waste a lot of money learning what works and what doesn’t work.
Personal training is growing and it’s expected to grow well into 2020 and Beyond. It only makes sense because as the population grows and we become more accustomed to not moving around while sitting at desks we need to stay healthy and for some people, they want that Personal Touch. Just like I said with specialized knowledge AdWords and Facebook and direct mail we need that specialized knowledge of a personal trainer to make sure that we’re going to get healthy without injuring ourselves and doing the right exercises in the correct manner.
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