Dominate Search — Google & AI
We help Massachusetts businesses rank in Google and show up in ChatGPT, SGE, Bing, and more — with real SEO, not hype.
🚀 Book a CallStill Need Traditional SEO? Absolutely.
Classic SEO — local listings, content rankings, backlinks — still drives traffic. But 40% of search traffic now goes to AI-powered summaries, not just blue links.
That’s why we build SEO strategies that get you found in both: traditional search and generative engines like Google SGE and ChatGPT.
Let’s Talk Strategy
Industries We Help
HVAC & Home Services
Show up in “near me” searches, map packs, and AI voice prompts for repair and installs.
Learn More →Remodeling & Contractors
Rank in your city and dominate keywords for kitchen, bath, and renovation searches.
Explore Services →Personal Injury & Legal
From local maps to AI legal summaries — we help lawyers own their niche online.
See How →Chiropractors
Local SEO checkups and visibility strategies tailored to growing practices.
Get Your Checkup →Franchises
Centralized brand control + hyperlocal SEO for multi-location businesses.
Scale Smarter →Manufacturing & B2B
Capture high-intent B2B leads from search, AI, and competitor comparisons.
Get Industrial SEO →Ecommerce Brands
Boost product visibility in search, AI summaries, and shopping feeds with strategic SEO.
Grow Your Store →B2B Services
Rank for buyer-intent keywords, outshine competitors in AI comparisons, and fill your pipeline.
See B2B SEO →Health & Wellness
From clinics to wellness coaches, we help you stand out in high-credibility spaces like Google and AI search.
Get Discovered →
Generative Engine Optimization (GEO)
Be featured in generative search summaries. We optimize your content to be picked up by ChatGPT, Google’s AI Overview, and Bing’s copilots.
💡 Explore GEO StrategyAnswer Engine Optimization (AEO)
Show up where your customers are asking questions. AEO ensures your business earns a spot in AI answers like Google's SGE, ChatGPT, and Bing Copilot.
🚀 Book a Free AEO Call
Yes, We Still Do Classic SEO
From local packs to organic rankings, we’ve mastered traditional SEO. If your customers still use Google the “old way,” we’ll make sure they find you.
🔍 Request SEO Audit
Traditional SEO vs AI-First SEO
| Feature | Traditional SEO | AI-First SEO |
|---|---|---|
| Search Focus | Google search rankings | AI overviews + Google + ChatGPT |
| Content Strategy | Keywords, backlinks, on-page SEO | Entities, prompts, AI-friendly markup |
| Traffic Path | SERP → Website → Form | AI Summary → Click → Conversion |
| Time to ROI | 3–6+ months | Faster with AI visibility |
| Ideal For | Long-term organic growth | AI-discoverable leads now + SEO |
Is Your Business Showing Up in AI Search?
We’ll run a free AI visibility audit to show how your business ranks in Google SGE, ChatGPT, and more.
🚀 Run My Free AI AuditFree SEO + AI Tools & Resources
Ultimate Guide to AI Search
Get ranked in AI summaries and chat results like SGE and ChatGPT.
Read Guide →Geo SEO for AI Tools
Structure your content for AI with local prompts and service keywords.
Explore →What Our Clients Say
"It has been a pleasure working with William. His SEO work is second to none and he consistently delivers results."
– Anthea May, Anthea May Digital
"Bill did my website and brought my searches up to the top 3! I refer many people to him!"
– Abby Reid, Sun Tan Van
"Will is a true SEO expert. His holistic approach covers content, links, social, and on-page optimization."
– Lynn Zhou, Computersupport.com
"Bill truly cares about his clients' success. He's helped my business tremendously with SEO."
– Christopher, Law Office of Christopher Earley
Is Your Business Showing Up in AI Search?
We’ll run a free AI visibility audit to show how your business ranks in Google SGE, ChatGPT, and more.
🚀 Run My Free AI AuditFrequently Asked Questions
Do you only work with clients in Boston?
No. While we're based in Boston, we work with clients across the U.S. in various industries — including law firms, service providers, eCommerce stores, and consultants.
What is Answer Engine Optimization (AEO)?
AEO is the process of structuring your content so AI tools like ChatGPT, Google SGE, and Bing Copilot can easily extract and feature it in their answers.
What is Generative Engine Optimization (GEO)?
GEO focuses on optimizing your online presence for AI-generated search results — helping your content appear in conversational platforms and AI assistants.
How long does it take to see SEO results?
Most clients see noticeable improvements in 3 to 6 months, depending on the competition, website condition, and goals.
Do you offer eCommerce SEO?
Yes, we help online stores increase traffic and sales by optimizing product pages, categories, and technical elements for search engines and AI platforms.
Can you optimize my Google Business Profile?
Absolutely. We fully manage your Google Business Profile, from listing optimization to review strategy and content updates.
What platforms do you work with?
We work with WordPress, Shopify, WooCommerce, Wix, Squarespace, and custom CMS platforms.
What makes your SEO different?
We combine traditional SEO with cutting-edge AEO and GEO strategies, ensuring you rank not just in search engines — but also in AI-generated answers.
Do you provide reports or progress tracking?
Yes. We provide regular reports that track rankings, traffic, conversions, and visibility across search engines and AI platforms.
How do I get started with your SEO services?
Just book a free 30-minute strategy session. We'll audit your site, identify quick wins, and create a custom plan to boost your visibility.