Does My Website Need To Be ADA Compliant?
ADA compliance is a significant matter for the entire business community in the United States. Failure in meeting these standards can have severe consequences. Despite being a critical subject, ADA Compliance is still unknown to many startup owners. Often times, new businesses are oblivious to the existence of ADA and they do not maintain their websites accordingly. Here is a detailed summary of ADA compliance. We hope that you may find it useful and optimize your sites in accordance with the Act.
What is ADA Compliance?
American with Disabilities Act (ADA) was introduced in 1990, which protected disabled people from discrimination in various areas of life, such as local government, public places, employment, transportation, and medical care. A simple example of ADA is special parking for disabled people in public spaces. In 2010, the US Department of Justice enacted a clause (stated below) in Title III of the act that ADA standards would also apply to the internet.
“Establish requirements for making the goods, services, facilities, privileges, accommodations, or advantages offered by public accommodations via the Internet, specifically at sites on the World Wide Web (Web), accessible to individuals with disabilities.”
In 2018, it was made official that all e-commerce businesses have to follow the rules and regulations of ADA compliance strictly. In a nutshell, ADA WEBSITE COMPLIANCE applies that a visually impaired person can easily access your site by using specialized software or a limb-impaired can scroll down and up through the website.
Learning the basics, WEB CONTENT ACCESSIBILITY GUIDELINES (WCAG)
World Wide Web Consortium (or W3C) designed a code of conduct for the website owners to make their websites more user-friendly. To cite, alt tags on the images for the readers, color contrast for the partially blind people, are to name a few.
The Web Content Accessibility Guidelines are assessed in three levels:
- A = below acceptable
- AA = standard
- AAA = exceptional
How to know if the website is ADA compliant?
Well, there isn’t any formula to calculate that. We do have softwares for that, but legal entities do not accredit them.
A lot of websites developers ignore the standards of ADA AA compliances, and they have to bear the lawsuits heftier than $50,000. A wise business owner will always prefer to invest in making his website ADA regulated rather than wasting his hard-earned money in lawsuits. Besides, you will also help 1 in 5 Americans to use the disabled features on the web.
How to make your website ADA compliant?
The ideal way to authenticate your website with ADA standards is to get in touch with digital marketers or SEO agents who are well-aware of ADA guidelines. Don’t get fooled by companies that only install spam plugins and tools on your website. Few accredited full-service ADA agencies are operating to help people in getting reliable services.
The authentic way to achieve ADA standards is to level up your website code. ADA compliant website code has a separate coding protocol, syntax, and structure. The code has descriptions to assist disabled people in navigating around the website.
Make online forms
Keep your forms and services readily available on your website. Please keep it in PDF or any downloadable form so that the disabled person won’t feel any need to travel and submit. Also, it will be much convenient for average people.
Make your website mobile-friendly
More than 50% of the users access the website through their mobile gadgets, including the disabled ones. Not optimizing your website for a mobile interface means a significant loss to your business and a breach to ADA conducts.
Take care of the contrast
According to a study, about 1 in 20 people are partially color blind, which makes their internet usage limited. Set the background color and text color accordingly. Make it easy to read and understand. It will help disabled people to navigate easily by following the color contrast and will also make your website look well-presented.
Caption for audio and video
It is highly recommended to the website developers to add a description below every video or audio they upload on the website. The information will help the hearing impaired people to understand the concept.
ADA compliance is an integral part of the mainstream digital world. It is an appreciation and support act for disabled people around the globe. Its good to see that the internet family takes care of each other.