Most people treat the search engines like a phone book and now with more and more people using portable handheld devices, people are finding it easier to speak or type something into their smart phone than it would be to call information or use the phone book. Think about it, when was the last time you looked something up or called 411 for information. Not only that, but the majority of people look to the internet for solutions to their problems. That being said, sadly most people will not search past the first or second page of search results even though there are many more useful website beyond those pages. Being in the first 10-15 search results will have a dramatic impact on your companies online success.